http://bit.ly/1e1M8Pt Cutting Back: How to Simplify Your Website and Make It More Functional
If you enjoy surfing the web, you have probably seen your fair share of ineffective websites. Some are too cluttered. Some simply don’t make sense. And, others tend to overwhelm the senses (but not in a good way). In general, most people over think things when they set up their website. One page does not have to have an abundance of information in order to be effective. It simply needs a title, content and a call to action; all those advertisements and extra links simply don’t serve much purpose. The following information will help you reformat your website so that it is much simpler and more effective.
Think about what colors you want to use. Remember that more is not necessarily better; by keeping everything on your site limited to about three different colors, your site will look much more cohesive and be easier to read. Try using different shades of the same color to achieve a high class, subtle look. Remember that although your content might be excellent, if a visitor does not like the appearance of your website, they are never going to read your text and will not do business with you.
Cut down on the number of different pages your website has. If you really think about it, there is probably at least one page that you don’t need; you could also combine two short pages into one, but make sure that you don’t create an overly complex page as a result (because that will just defeat the purpose of what you are trying to do). In order to trim things down a bit, simply think about what visitors would want to do after arriving on your site. Keep that information intact and cut back on the rest of it. If you have trouble with this step, ask your friends and family members to visit your pages and look around. Use their input to help you make changes where necessary.
Place your most important text wisely. In general, visitors look at the information that they can immediately see. Some will scroll down to the end of a page, but most do not. Therefore, make sure any crucial information is included “above the fold”. Your call to action button, for example, needs to be very visible and should be placed where users can see it right away. If you have important text that falls further down your page, think about how you can restructure things to make the page more efficient.
As a business owner, it is important to have a website that showcases what you can do for potential customers. As society increasingly begins to rely on technology, more and more people are using Internet search engines to help them find products to buy and services to use. Therefore, it is important to give a great deal of thought to what your website says about you. The tips included in this article will help you trim down your site and make it more attractive to users.
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