http://bit.ly/19CrZy0 Elements of Web Design: How to Create a Button That Will Entice People to Buy
As you are designing a web site, there are several important elements that you need to focus on. Something that seems insignificant, but could really be quite crucial, is the “buy button.” If you are selling a product on your page, you need to have a button that redirects the visitor to a check out area. However, if you actually want them to click on it, the button needs to be more complex than you would initially think. Read on for more information.
Creating an effective purchase button is really not difficult, but there are a few things to keep in mind. Many people get caught up in the words they place on the button, and while that is important, there are a few other design elements that also make a big impact. First, style should be considered. A plain square with the word “buy” on it is not going to capture anyone’s attention. You want your button to be noticed. Therefore, its colors shouldn’t really flow with what you already have on the webpage; the button will simply blend in too much. Make your button quite different from what you already have set up, in both shape and color. Visitors will be much more likely to click on it that way.
When you are thinking about what color to make your button, don’t forget about orange. While red immediately stands out to anyone looking at your page, it also has negative connotations often associated with it. Orange is bright and attracts attention, but it doesn’t usually bring to mind anything that would turn off a potential customer.
Your button needs to be of a large size. If you think, as you are designing it, that it could be bigger, it probably can be and you should act on your instincts. As to the complexity of your design, that is truly a judgment call. Both “busy” designs and simple designs will work, so go with what you are most comfortable with. If you are unsure, design one of each and put them both on your page to test which one gets used more.
Make sure that whatever text you put on your button is able to be read quickly and easily. Putting a word or two in all capital letters generally does not help you meet this objective. In addition, don’t get too flashy with the font that you use; sans-serif is one of the best for this purpose. Helvetica and Arial will both work as well. Finally, make sure that the color of the text stands out in comparison to the color on the button. If you have a dark blue background, you don’t want to use light blue letters; it will just be too hard to read.
The “buy button” is an important element on any web page. As you are designing your site, it is crucial that you keep the aforementioned tips in mind. If you do so, you are likely to see an increase in the number of visitors that purchase something for you.
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